Pizza Hut has prolonged the launch of its newly launched Crafted Flatzz with a strategic digital campaign that includes actor and content material creator Niharika NM. Following the preliminary nationwide rollout, this creator-led section goals to transition the model’s messaging from broad consciousness to deeper social engagement. Conceptualised and executed by Defodio Digital, the model’s digital technique and influencer marketing associate, the marketing campaign leverages Niharika’s signature comedic timing to current the product by a relatable, relationship-inspired lens.The transfer marks a shift towards personality-driven storytelling, the place the product’s attributes—equivalent to its lighter crust and daring flavors—are built-in right into a narrative that feels native to social media platforms. According to Manish Guptaa, chief advertising officer at Pizza Hut, the purpose was to maneuver past conventional promoting and produce Crafted Flatzz into on a regular basis digital conversations by a voice that customers already belief and observe. This strategy prioritises leisure worth, guaranteeing the model stays related in an surroundings the place audiences usually bypass product-centric messaging.Vibhor Gulati, co-founder of Defodio Digital, famous that whereas the nationwide marketing campaign established sturdy preliminary visibility, this influencer-led movie was designed to hold that momentum into extra informal, high-engagement areas. By inserting the product inside Niharika’s established fashion of humor, the model is ready to attain area of interest communities in a participatory manner. This multi-layered rollout technique displays how fashionable QSR manufacturers are more and more balancing high-decibel mass media with casual, creator-driven content material to maintain long-term shopper curiosity.
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