As a part of the settlement, bet365 has built-in involvement in each UFC occasion in the course of the partnership time period, delivering a premium and immersive betting expertise for followers by means of a variety of broadcast, digital, and live-event touchpoints. The partnership options sportsbook integrations all through UFC broadcasts, together with on-screen betting tickers, fighter odds, intro odds, and same-game parlay options, giving followers real-time insights and dynamic wagering alternatives tied on to the motion.
“This partnership with UFC marks a defining moment for bet365 as we accelerate our growth globally and deepen our commitment to sports where live action and fan engagement are inseparable,” stated Trip Stoddard, Head of Development at bet365. “UFC’s always-on event calendar and highly engaged global fanbase create a powerful environment for real-time betting, and our industry-leading product depth uniquely positions us to elevate how fans experience every fight.”
With greater than 330 million followers throughout social platforms and an estimated 700 million followers worldwide, UFC instructions one of many largest and most engaged audiences in sports activities. Supported by a year-round calendar of 43 reside occasions yearly, UFC sits on the heart of the trendy sports activities betting ecosystem, the place its fight-by-fight format naturally drives in-play wagering and reside odds engagement. As MMA continues to rank among the many most wagered-on sports activities globally, this partnership offers bet365 a robust platform to attach with extremely engaged followers at peak moments, reinforcing the model’s dedication to innovation, product excellence, and fan-first experiences.
The landmark collaboration with bet365 comes as UFC begins a brand new period in 2026 with its historic broadcast partnership with Paramount within the United States. Paramount will completely distribute UFC’s full slate of 13 marquee Numbered Events and 30 Fight Nights through its direct-to-consumer streaming platform, Paramount+. Fans can watch all UFC occasions with a Paramount+ subscription, at no further value, unlocking better accessibility and discoverability of the game.
“bet365 brings scale, credibility, and innovation to the sports betting space, and we’re thrilled to continue to develop this long-term partnership at such a momentous time for UFC,” stated Nicholas Smith, Senior Vice President, Global Partnerships TKO. “bet365 is a natural fit for UFC because they understand fight fans and how they engage with the sport in real time. This partnership enhances the viewing experience by providing fans with deeper insights, dynamic odds, and more ways to engage responsibly with every bout, from the opening bell to the final decision.”
The partnership displays a shared dedication between bet365 and UFC to innovation, accountable gaming, and premium fan experiences. bet365 continues to prioritize accountable play by offering customers with the instruments, schooling, and help wanted to remain in management, making certain betting stays enjoyable, secure, and clear.
Fans will see bet365 because the Official Sports Betting Partner of UFC throughout UFC 326: HOLLOWAY vs. OLIVEIRA 2, going down this Saturday, March 7 at T-Mobile Arena in Las Vegas. Paramount+ and the CBS Television Network will accomplice to broadcast the occasion within the U.S., with CBS airing its first-ever UFC occasion, simulcasting choose fights from each the prelims and the principle card in primetime from 8:00-10:00 PM ET. The the rest of the night’s bouts shall be accessible completely on Paramount+.
bet365 will supply a 50% revenue increase token inside the bet365 app for wagers positioned on UFC 326: HOLLOWAY vs. OLIVEIRA 2,in addition to for all UFC numbered occasion foremost card fights. Additionally, a +30% Profit Boost shall be accessible for brand new and eligible prospects on UFC Fight Nights.
For extra details about bet365, go to bet365.com or obtain the app within the Apple App store or Google Play store.
