Bengaluru: On-demand family providers startup Pronto has raised $25 million in a Series B spherical led by Epiq Capital after day by day bookings on its platform grew from roughly 1,000 to over 18,000 over the past seven months.Existing traders Glade Brook Capital, General Catalyst and Bain Capital Ventures additionally participated within the spherical. Pronto stated it’s presently rising at over 20% week on week.“The way Indian households find and manage domestic help hasn’t really evolved. It’s still referrals, uncertainty and a lot of frustration on both sides,” Anjali Sardana, founder and CEO of Pronto, stated. “We are very early in solving this problem and under no illusion about how much work lies ahead. But we know exactly where we are headed.”In an interview with TOI, Sardana stated Pronto’s current development has been “supply led rather than incentive led.” She stated day by day bookings had been round 1,000 six months in the past, reached about 3,000 in November and have since scaled to 18,000. Pronto’s month-on-month development over the past three months has been round 80%, she informed TOI.
The new capital can be used to rent and practice extra professionals, and deepen operations throughout present markets and repair classes over the following 12 to 18 months, the corporate stated.Pronto stated it now works with almost 3,000 professionals and has a core crew of round 60. The firm’s three-month retention price for professionals is over 70%, it stated, including that larger retention additionally helps clients as a result of the identical skilled can return to the identical family over time.Sardana informed TOI that repeat utilization is already significant. She stated 35% of bookings final month had been from first-time customers, implying the vast majority of bookings got here from repeat clients. While she didn’t disclose total frequency, she stated the median frequency for returning customers is above three a month. Pronto’s high 1% of customers place about 23 bookings a month, whereas the highest 10% place 9 or extra, she informed TOI.Full costs are usually within the Rs 200 to Rs 300 per hour vary, although discounting varies by micromarket and consumer profile, Sardana informed TOI. Demand is larger on weekends, with bookings per day about 15% larger than weekdays, she stated.Rishi Navani, founder and managing accomplice of Epiq Capital, stated clients the agency spoke to described Pronto as changing into “part of their routine,” citing belief in professionals and repair high quality.
