MakeMyTrip has entered into an settlement to amass a majority stake in Flamingo Transworld, topic to sure closing circumstances. The transfer is aimed toward strengthening MakeMyTrip’s vacation packages portfolio and increasing its attain in regional markets throughout India.
With over three a long time of operations, Flamingo Transworld has constructed a powerful presence in western and central India, significantly throughout Gujarat, Maharashtra, Rajasthan and Madhya Pradesh. The firm is thought for its curated group excursions for each home and worldwide travellers, that includes Indian meals ready by on-tour cooks or verified vegetarian and Jain kitchens, tour managers fluent in regional languages, and itineraries overlaying main sights and experiences.
Flamingo’s journey packages are presently distributed by means of a community of 51 workplaces throughout its core markets. The acquisition is predicted to enrich MakeMyTrip’s current vacation packages enterprise whereas enabling deeper market penetration in regional journey segments.
Commenting on the acquisition, Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip, mentioned, “Flamingo aligns closely with the growth strategy of our Holiday Packages business. It is a strong, growing business that has developed a unique moat in the group travel domain. We plan to leverage the complementary customer base, products and distribution focus between the two brands to widen holiday package options for our customers.”
Mohit Kabra, Group Chief Operating Officer, MakeMyTrip, mentioned, “We believe that our proposed acquisition of Flamingo creates a profitable growth opportunity to help MakeMyTrip drive a deeper presence in regional markets across India.”
Commenting on this, Sanjay Shah, Director and Co-Founder of Flamingo Transworld, mentioned, “For over three decades, Flamingo has built something unique in Indian travel, genuine trust. From chef-led tours to regional language guides, the brand has grown by going deeper. By combining Flamingo’s brand equity and operational depth with MakeMyTrip’s digital platform and national customer reach, we aim to build a truly pan-India tour company that brings Flamingo’s signature experience to millions of new customers.”
The acquisition follows MakeMyTrip’s latest strategic investments in firms similar to QuestToTravel, Simplotel, BookMyForex, Savaari and Happay, as a part of its broader technique to strengthen capabilities throughout leisure, company and ancillary journey providers.
