The ICC Men’s T20 World Cup 2026 is presently on the right track to develop into essentially the most digitally engaged and globally accessible version in historical past, with ICC.television and the International Cricket Council’s (ICC) social media channels setting new benchmarks throughout digital platforms.
Record-breaking match
The ICC’s streaming service, which serves followers in development territories, set a brand new concurrent streaming document throughout the Super 8 fixture between India and the West Indies, surpassing the earlier peak achieved throughout the ICC Men’s T20 World Cup 2024 ultimate.
ICC.television has additionally already exceeded the whole variety of customers and whole minutes watched throughout everything of the 2024 occasion. Compared to this similar stage of the earlier match, distinctive customers have grown by 28 p.c and whole playtime has elevated by 56 p.c.
Across social media platforms, the ICC has surpassed 10 billion video views and stays on monitor to exceed the 16 billion video views achieved in 2024.
Deep fan engagement
Beyond scale, the information present extra followers are watching extra of the match than ever earlier than.
Average watch time per distinctive person has elevated to 58 minutes, up from 47 minutes on the finish of the Super 8 stage in 2024.
Multi-language feeds proceed to counterpoint and personalise the fan expertise in markets all over the world, too, and have accounted for almost half of the whole playtime. Three of the highest 5 streams throughout the match have been non-English feeds, with ICC.television broadcasting in Hindi, Urdu, Nepali, Japanese and Bahasa Indonesia.
This concentrate on language accessibility stays central to driving connections with viewers in various cricket communities everywhere in the world.
Emerging markets on the rise
The strongest proportion development has come from non-traditional markets, which have seen a 69 p.c enhance in customers.
Germany has recorded a 150 p.c enhance from the 2024 occasion in distinctive customers, with Italy additionally up 136 p.c. Japan and South Korea have additionally delivered development of greater than 100% throughout each views and distinctive customers.
Most international ICC occasion in historical past
These record-breaking traits exhibit tangible progress towards the ICC’s acknowledged ambition to ship its most international and accessible occasion ever.
The information exhibits sustained development throughout consumption, engagement and geographic distribution, supported by expanded language feeds and elevated uptake in rising European and Asian markets.
With document concurrent audiences, larger common watch instances and a materially elevated share of customers and views coming from non-traditional territories, there has by no means been an ICC occasion extra obtainable, or engaged with, globally.
