02 March 2026
PRESS RELEASE
Apple introduces iPhone 17e
iPhone 17e delivers unimaginable worth with quicker efficiency, a sophisticated digicam system, enhanced sturdiness, the magic of MagSafe, and double the beginning storage at 256GB
CUPERTINO, CALIFORNIA Apple at present introduced iPhone 17e, a robust and extra reasonably priced addition to the iPhone 17 lineup. At the guts of iPhone 17e is the latest-generation A19, which delivers distinctive efficiency for the whole lot customers do. iPhone 17e additionally options C1X, the latest-generation mobile modem designed by Apple, which is as much as 2x quicker than C1 in iPhone 16e. The 48MP Fusion digicam captures beautiful photographs, together with next-generation portraits, and 4K Dolby Vision video. It additionally allows an optical-quality 2x Telephoto — like having two cameras in a single. The 6.1-inch Super Retina XDR show options Ceramic Shield 2, providing 3x higher scratch resistance than the earlier technology and decreased glare.1 With MagSafe, customers can take pleasure in quick wi-fi charging and entry to an enormous ecosystem of equipment like chargers and circumstances. And when iPhone 17e customers are exterior of mobile and Wi-Fi protection, Apple’s groundbreaking satellite tv for pc options — together with Emergency SOS, Roadside Assistance, Messages, and Find My by way of satellite tv for pc — assist them keep linked when it issues most.2
Available in three elegant colors with a premium matte end — black, white, and a wonderful new delicate pink — iPhone 17e can be obtainable for pre-order starting Wednesday, March 4, with availability beginning Wednesday, March 11. iPhone 17e will begin at 256GB of storage for INR 64900 — 2x the entry storage from the earlier technology on the similar beginning value, and 4x greater than iPhone 12 — giving customers extra space for high-resolution photographs, 4K movies, apps, video games, and extra.
“iPhone 17e combines powerful performance and features our users love at an exceptional value, making it a compelling option for customers looking to upgrade to the iPhone 17 family,” stated Kaiann Drance, Apple’s vice chairman of Worldwide iPhone Product Marketing. “We know our customers want a product that will last, and iPhone 17e delivers just that. With A19 for incredible performance, double the entry storage, a smarter camera system, and enhanced durability, iPhone 17e is designed to stay fast, secure, and valuable for years to come.”
A Beautiful Design with Enhanced Durability
iPhone holds its worth longer than different smartphones,3 and that iPhone 17e is constructed to final. It includes a sturdy but light-weight aerospace-grade aluminum design, and is splash, water, and mud resistant with an IP68 ranking.4 The Ceramic Shield 2 entrance cowl — featured throughout the iPhone 17 household — is harder than any smartphone glass, and an Apple-designed coating gives 3x higher scratch resistance than the earlier technology in addition to improved anti-reflection to cut back glare.
The Super Retina XDR show with OLED know-how delivers a incredible viewing expertise whether or not a person is streaming movies in Dolby Vision or taking part in video games, and with as much as 1200 nits peak HDR brightness, it’s straightforward to view content material on brighter days. Face ID gives a seamless and safe option to unlock iPhone 17e, authenticate purchases, register to apps, and extra. With the Action button, customers can entry their favourite options — just like the flashlight, visible intelligence, and extra — with only a press.
Powerful Performance and Exceptional Efficiency
iPhone 17e options the latest-generation A19 constructed with superior 3-nanometer know-how, delivering highly effective efficiency. The quicker, extra environment friendly 6-core CPU — as much as 2x quicker than iPhone 11 — handles the whole lot from easy duties like scrolling by way of photographs to superior Apple Intelligence capabilities like Clean Up. The 4-core GPU with Neural Accelerators unlocks console-level gaming on the go, supporting demanding AAA titles and hardware-accelerated ray tracing for extra practical lighting and reflections. The upgraded 16-core Neural Engine is optimized for giant generative fashions and, mixed with Neural Accelerators constructed into every GPU, allows Apple Intelligence and different AI fashions to run quicker than on the earlier technology.
iPhone 17e additionally options C1X, the latest-generation mobile modem designed by Apple. C1X is as much as 2x quicker than C1 in iPhone 16e and matches the pace of iPhone Air. C1X makes use of 30 % much less vitality than the modem in iPhone 16 Pro, contributing to the distinctive all-day battery life.
Excellent Battery Life, Fast Charging, and MagSafe
iPhone 17e delivers distinctive all-day battery life, enabled by the efficiencies of Apple silicon, together with the C1X mobile modem, and the superior energy administration of iOS 26. With quick wired charging utilizing USB-C, iPhone 17e can cost as much as 50 % in round half-hour.5 iPhone 17e additionally helps MagSafe and Qi2 for quick wi-fi charging as much as 15W in comparison with 7.5W Qi wi-fi charging on iPhone 16e. MagSafe chargers, stands, circumstances, wallets, digicam equipment, and extra snap simply to the again of iPhone 17e, offering seamless alignment with a large ecosystem of equipment.
An Advanced Camera System to Capture Everyday Moments
iPhone 17e takes beautiful photographs with glorious element, together with in low mild with Night mode. The 48MP Fusion digicam allows an optical-quality 2x Telephoto, giving customers two cameras in a single to allow them to get nearer to the topic and simply body their shot. Users can shoot sharp photographs at as much as 48MP decision, or seize within the 24MP default for unimaginable picture high quality at a file dimension excellent for storing and sharing. Portrait mode improves due to a sophisticated picture pipeline, delivering remarkably pure depth and easy bokeh that gracefully blurs the background whereas holding topics sharp. The superior pipeline additionally allows next-generation portraits, so iPhone 17e recognises individuals, canines, and cats, and mechanically saves depth info, permitting customers to show photographs into stunning portraits with background blur after seize and to regulate the main focus level within the Photos app. The newest technology of HDR captures topics with true-to-life renderings of pores and skin tones and ensures vivid highlights, wealthy midtones, and deep shadows throughout the picture — all whereas preserving wonderful particulars.
iPhone 17e takes beautiful movies with the flexibility to file in 4K with Dolby Vision as much as 60 fps. iPhone 17e additionally information video in Spatial Audio for immersive listening with AirPods or Apple Vision Pro, and allows extra methods to edit video sound with Audio Mix. With wind noise discount, highly effective machine studying algorithms mechanically cut back undesirable noise for higher audio high quality.
Groundbreaking Safety and Communication Capabilities
iPhone 17e helps customers keep linked and get help when it issues most. When exterior of mobile and Wi-Fi protection, customers can textual content family and friends with Messages by way of satellite tv for pc; join with emergency companies utilizing Emergency SOS by way of satellite tv for pc; and attain roadside help suppliers with Roadside Assistance by way of satellite tv for pc. The Find My app lets customers share their location by way of satellite tv for pc, reassuring family and friends of their whereabouts whereas touring off the grid. Crash Detection can detect a extreme automotive accident and mechanically dial emergency companies if a person is unconscious or unable to succeed in their iPhone.6
iOS 26 and Apple Intelligence
iPhone 17e comes with iOS 26, delivering a wonderful new design, highly effective Apple Intelligence capabilities, and significant enhancements to the apps customers depend on daily.7 The new design with Liquid Glass makes apps and system experiences extra expressive and pleasant, bringing larger focus to content material whereas holding iOS immediately acquainted and introducing much more methods to personalize iPhone. Apple Intelligence permits customers to speak throughout languages with Live Translation in Messages, FaceTime, Phone, and with AirPods.8 Visual intelligence now extends to a person’s iPhone display screen, letting them search, ask questions, and take motion on the content material they’re viewing.9 To assist customers eradicate distractions, Call Screening can display screen calls from unknown numbers and mechanically ask the rationale for calling, whereas Hold Assist can maintain on the road till a dwell agent is on the market.10 In Messages, customers can now select to display screen messages from unknown senders by filtering them to a devoted folder so that they don’t muddle up the dialog record.
iPhone 17e and the Environment
Apple 2030 is the corporate’s bold plan to be carbon impartial throughout its total footprint by the tip of this decade by lowering product emissions from their three greatest sources: supplies, electrical energy, and transportation. iPhone 17e is made with 30 % recycled content material,11 together with 85 % recycled aluminum within the enclosure and one hundred pc recycled cobalt within the battery. It is manufactured with 55 % renewable electrical energy, like wind and photo voltaic, throughout the provision chain. iPhone 17e is designed to be sturdy, repairable, and in addition affords industry-leading software program help, whereas assembly Apple’s excessive requirements for vitality effectivity and protected chemistry. The paper packaging is one hundred pc fiber-based and will be simply recycled.12
Pricing and Availability
- iPhone 17e can be obtainable in black, white, and delicate pink in 256GB and 512GB storage capacities, beginning at INR 64900
- Apple affords nice methods to save lots of and improve to the newest iPhone. Customers can benefit from these affords by visiting the Apple Store on-line or an Apple Store location. For service provide eligibility necessities and extra particulars, see apple.com/store/buy-iphone/carrier-offers. To see what their system is price and for Apple Trade In phrases and circumstances, prospects can go to apple.com/shop/trade-in
- Customers in additional than 70 international locations and areas, together with Australia, Canada, China, France, Germany, India, Japan, Malaysia, Mexico, South Korea, Türkiye, the UAE, the UK, and the U.S., will be capable to pre-order iPhone 17e starting at 6:15 a.m. PST this Wednesday, March 4, with availability starting Wednesday, March 11
- Apple Intelligence is on the market in beta with help for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (conventional), Japanese, and Korean. Some options will not be obtainable in all areas or languages. For function and language availability and system necessities, see support.apple.com/en-us/121115.
- iPhone 17e Silicone Case with MagSafe can be obtainable in six colors — black, anchor blue, mild moss, vanilla, vivid guava, and delicate pink — for INR 4900 and is suitable with the Crossbody Strap. iPhone 17e Clear Case with MagSafe can even be obtainable for INR 4900.
- AppleCare delivers distinctive service and help, with versatile choices for Apple customers. Customers can select AppleCare+ to cowl their new iPhone, or within the U.S., AppleCare One to guard a number of merchandise in a single easy plan. Both plans embody protection for accidents like drops and spills, theft and loss safety on eligible merchandise, battery alternative service, and 24/7 help from Apple Experts. For extra info, go to apple.com/applecare.
- iCloud+ plans begin at simply INR 75 per thirty days, offering extra storage to maintain photographs, movies, recordsdata, and extra protected within the cloud and accessible throughout gadgets. iCloud+ additionally offers entry to premium options comparable to occasion creation within the Apple Invites app, in addition to Private Relay, Hide My Email, Custom Email Domains, and HomeKit Secure Video. With Family Sharing, customers can share their subscription with 5 different members of the family at no additional value. For extra info, go to apple.com/icloud.
- Customers who buy iPhone 17e could obtain three free months of Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV with a brand new subscription. Offer and companies availability varies by area. Offer and companies availability varies by area. See apple.com/promo for particulars.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough companies together with the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s greater than 150,000 staff are devoted to creating the very best merchandise on earth and to leaving the world higher than we discovered it.
- The show has rounded corners that comply with a wonderful curved design, and these corners are inside a typical rectangle. When measured as a typical rectangular form, the display screen is 6.06 inches diagonally. The precise viewable space is smaller.
- Apple’s satellite tv for pc options are included free of charge for 2 years beginning on the time of activation of a brand new iPhone 14 or later, and usually are not obtainable in all markets. For Emergency SOS by way of satellite tv for pc availability, go to support.apple.com/en-us/HT213426. For Messages by way of satellite tv for pc availability, go to support.apple.com/en-us/120930. For Roadside Assistance by way of satellite tv for pc availability, go to support.apple.com/en-us/105098. Apple’s satellite tv for pc options had been designed to be used in open areas with a transparent line of sight to the sky. Performance could also be impacted by obstructions comparable to bushes or surrounding buildings.
- Based on information from FDM | CCS Insight from 2023 to mid-2025, evaluating common trade-in value of working-condition smartphones from main manufacturers in key markets.
- iPhone 17e is splash-, water-, and dust-resistant. It was examined beneath managed laboratory circumstances and has a ranking of IP68 beneath IEC customary 60529 (most depth of 6 meters for as much as half-hour). Splash, water and mud resistance usually are not everlasting circumstances. Resistance may lower because of regular put on. Do not try and cost a moist iPhone; discuss with the person information for cleansing and drying directions. Liquid injury just isn’t lined beneath guarantee.
- A 20W or greater energy adapter is required to fast-charge iPhone 17e.
- Crash Detection is designed for four-wheel passenger automobile crashes with sure mass, G-force, and pace profiles in line with extreme, life-threatening crashes. It was designed for extreme, life-threatening, high-impact entrance and rear, side-swipe, T-bone, and rollover crashes. Crash Detection is on the market worldwide on iPhone 14 or later, Apple Watch Series 8 or later, Apple Watch SE, and Apple Watch Ultra or later.
- Features are topic to vary. Some options, functions and companies will not be obtainable in all areas or all languages. For extra info on iOS 26, go to apple.com/os/ios.
- Live Translation in Messages helps English (U.S., UK), Dutch, French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish (Spain), Chinese (simplified), Chinese (conventional), Turkish, and Vietnamese. Live Translation in Phone, FaceTime, and with AirPods helps English (U.S., UK), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish (Spain), Chinese (Mandarin, simplified), and Chinese (Mandarin, conventional). Live Translation with AirPods works on AirPods 4 with Active Noise Cancellation or AirPods Pro 2 and later with the newest firmware when paired with an Apple Intelligence-enabled iPhone.
- Visual intelligence is on the market on any Apple Intelligence–enabled iPhone. Some capabilities will not be obtainable in all languages and areas. For extra particulars, see support.apple.com/en-us/121115#visual-intelligence.
- Call Screening helps Cantonese (China mainland, Hong Kong, Macao), English (U.S., Australia, Canada, India, Ireland, New Zealand, Puerto Rico, Singapore, South Africa, UK), French (Canada, France), German (Germany), Japanese (Japan), Korean (Korea), Mandarin Chinese (China mainland, Taiwan, Macao), Portuguese (Brazil), and Spanish (U.S., Mexico, Puerto Rico, Spain). Hold Assist helps English (U.S., Australia, Canada, India, Singapore, UK), French (France), Spanish (U.S., Mexico, Spain), German (Germany), Portuguese (Brazil), Japanese (Japan), and Mandarin Chinese (China mainland).
- Product recycled or renewable content material is the mass of licensed recycled materials relative to the general mass of the system, not together with packaging or in-box equipment.
- Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from Apple’s calculations.
- Customers within the U.S. who store at Apple utilizing Apple Card will pay month-to-month at 0 % APR once they select to take a look at with Apple Card Monthly Installments, and so they’ll get 3 % Daily Cash again — all up entrance. More info — together with particulars on eligibility, exclusions, and Apple Card phrases — is on the market at apple.com/apple-card/monthly-installments.
Press Contacts
Anand Baskaran
Apple
+91 98450 28508
Niraj Kakka
Apple
+91 98192 80287
