BLACKPINK’s fiercely loyal BLINKs rushed to seize bodily copies of the Ok-pop lady band’s new album DEADLINE, main the album to a historic first-day gross sales within the Ok-pop trade. As per South Korea’s real-time Hanteo Chart, DEADLINE clocked a powerful 1,461,785 bodily copies bought globally on Friday, February 27, 2026, getting BLACKPINK the title of the feminine Ok-pop act with the best first-day album gross sales thus far.
Ahead of the discharge, their label YG Entertainment shared: “Even amid the intense schedule of a large-scale world tour, the members devoted significant time and effort to perfecting this album. We are confident it is a body of work that encapsulates both the individual musical capabilities of the four members and their synergy as a team.”
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Records That DEADLINE Broke
DEADLINE surpassed the earlier benchmark set by Korean lady group Aespa’s 2023 mini-album My World, which bought 1.37 million copies on day one. It additionally outperformed BLACKPINK’s personal 2022 launch Born Pink, which bought 1.01 million copies in its first 24 hours — a determine later topped by NewDenims’ Get Up EP (1.19 million) and LE SSERAFIM’s UNFORGIVEN (1.02 million).
With such a giant milestone, DEADLINE enters the highlight vying in opposition to Bruno Mars’ comeback album and his first solo undertaking in a decade, The Romantic. The second feels particularly full-circle after Mars teamed up with BLACKPINK’s Rosé for final 12 months’s critically acclaimed hit “APT.”
About BLACKPINK’s DEADLINE
Arriving 4 years after the quartet Lisa, Jennie, Jisoo and Rosé final topped the Billboard 200 with Born Pink, DEADLINE delivers 5 tracks. The album options the Lead single “Jump” which dropped launched final 12 months and soared to No. 28 on the Billboard Hot 100. The different tracks embrace “Go”, “Me and My”, “Champion” and “Fxxxboy”.
For BLINKs, the album marks a long-awaited reunion after the lady group actively pursued their respective solo careers. Previously, Lisa, Rosé and Jennie had launched their debut solo albums Alter Ego, Rosie and Ruby, respectively whereas Jisoo launched her EP Amortage. Lisa had additionally appeared within the critically acclaimed drama The White Lotus, Jennie featured in drama collection The Idol, and Jisoo took the lead in Netflix’s upcoming Boyfriend on Demand.
The Road to DEADLINE
Before the album’s arrival, BLACKPINK reunited on the Deadline World Tour, which kicked off on July 5, 2025, at Goyang Stadium and culminated on January 26, 2026, at Kai Tak Stadium.
In August 2025, the K-Pop lady group additionally made historical past by headlining a present at Wembley Stadium, turning into the primary Ok-pop lady group to take action. By now, it’s secure to say that their latest drop as a bunch, DEADLINE, wasn’t only a comeback; it was a second!
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