After Aishwarya Rai, Vivek Oberoi and Salman Khan, Delhi High Court protects Jubin Nautiyal’s persona rights

It has been some time since Indian celebrities started approaching courts to safeguard their identities from deepfake movies, on-line misuse and pretend social media accounts. The digital growth has introduced comfort, nevertheless it has additionally created new threats. Recently, singer Jubin Nautiyal moved courtroom searching for safety in opposition to the unauthorised use of his title and likeness. The Delhi High Court has now stepped in, restraining a number of entities from utilizing his identification with out consent.

Jubin Nautiyal strikes Delhi HC over persona rights

In an interim order handed on February 19, Justice Tushar Rao Gedela granted safety to the singer’s persona and publicity rights. The courtroom restrained a number of synthetic intelligence platforms, web sites and e-commerce portals from exploiting Jubin’s title, voice, vocal fashion, method of singing, picture and likeness with out authorisation.
According to Bar and Bench report, the order additionally directed the blocking and elimination of hyperlinks, movies, web sites and cellular purposes that violate the singer’s rights.

The courtroom said “In the considered opinion of this Court, the plaintiff has a prima facie strong case and, having regard to his well-known, popular and well-accepted personality, the balance of convenience is tilted in favour of the plaintiff. In case ex-parte ad-interim injunction and other directions, as sought, are not passed, the irreparable loss and injury which may occasion may not be compensated in monetary terms. The dent and damage to the image and personality of the plaintiff, prima facie, appear to be real and present,” the courtroom noticed.”

In his plea, Jubin Nautiyal alleged that several AI-based platforms had used generative artificial intelligence and machine learning technologies to replicate his voice and imitate his singing style. The suit pointed to instances where digital avatars, deepfake videos, face morphing content and even unauthorised chatbots were allegedly created around his persona. Such misuse, he argued, not only misleads the public but also affects his professional credibility.
Moreover, during the initial hearing, the High Court questioned whether it had the territorial jurisdiction to entertain the matter, noting that Jubin is based in Uttarakhand. The bench reportedly asked his counsel why the case had been filed in Delhi. However, while raising the query, the court proceeded to pass the interim order granting protection.
With this ruling, Jubin joins a growing list of celebrities who have sought judicial protection against personality rights violations. Actors such as Amitabh Bachchan, Salman Khan, Aishwarya Rai Bachchan, Abhishek Bachchan, Vivek Oberoi and R. Madhavan have previously secured similar interim relief from the Delhi High Court. Stay tuned for more updates!