Apple could also be making ready so as to add one other daring color to its Pro lineup. According to Bloomberg’s Mark Gurman, the corporate is testing a “deep red” end for the iPhone 18 Pro. If it makes the ultimate minimize, it will construct on Apple’s current foray into extra expressive colors, following final yr’s Cosmic Orange iPhone 17 Pro.
For years, Apple saved its Pro fashions in secure territory, sticking to finishes like graphite, silver, gold, and deep blue. Brighter shades had been largely reserved for the usual iPhone lineup, whereas Product(RED) editions by no means prolonged to Pro gadgets and had been discontinued after the iPhone 14 in 2022. The Cosmic Orange end on the iPhone 17 Pro marked a uncommon shift, and its reputation throughout the globe could also be encouraging Apple to discover related choices. Gurman means that different rumoured colors, together with purple and brown, may merely be variations of the identical purple idea moderately than solely totally different finishes.
In distinction, Apple seems to be taking a extra cautious strategy with its rumoured foldable iPhone. The first-generation iPhone Fold is predicted to launch in subdued shades comparable to darkish grey, black, or mild silver. That restraint would mirror Apple’s strategy with the iPhone X, which debuted in simply two colors. Limiting finishes will help simplify manufacturing, notably for a brand new kind issue the place manufacturing complexity is already excessive.
Across the smartphone market, color has grow to be an vital method for manufacturers to face out. Samsung, Xiaomi, and different Android makers often introduce daring finishes and region-exclusive variants to draw youthful patrons and drive early demand. Apple has usually prioritised supplies and end high quality over vibrant colors on its Pro fashions, however current strikes counsel it’s testing how far it could push personalisation with out dropping the premium really feel.
A deep purple iPhone 18 Pro would but once more provide patrons a standout color choice with out giving up Pro options. Those preferring a extra understated look could discover the foldable’s impartial palette extra interesting, whereas customers drawn to expressive finishes could proceed to have a look at Android flagships if Apple retains its color vary restricted.
The iPhone 18 Pro continues to be months away from the same old launch timeline of September, and Apple’s plans may change. But if deep purple does arrive, it will sign a shift in how Apple approaches color on its most premium gadgets.
