Valentine’s Day 2026 has seen brands lean into every facet of love – unveiling romantic, playful and unexpected campaigns.
Tiffany & Co. celebrates enduring devotion through its HardWear collection, while perfumer Christian Alexander takes a rebellious street-level approach to perfume. From Asda turning grocery aisles into flirt zones, to Specsavers framing hearing aids as the ultimate couples’ device, this year’s campaigns are defined by humour, interactivity, and culturally-sharp storytelling.
Across OOH, social, experiential, and digital, brands are proving that Valentine’s can be more than roses and chocolates, it’s an opportunity to surprise, delight, and connect in new and memorable ways. Here’s a selection of LBB’s global favourites.
Tiffany & Co. | Love Song
Valentine’s Day wouldn’t be Valentine’s Day without Tiffany & Co. The jewellery brand returns with a romantic short film starring Adria Arjona. Directed by Love Song’s Justyna Obasi, it explores love’s resilience through the HardWear collection, presenting an intimate, slightly irreverent exchange between a couple, all the while positioning the jewellery as a enduring symbol of affection.
Christian Alexander | Fitzroy
In Amsterdam, Dutch entrepreneur Chris Oomen’s Christian Alexander perfume campaign embraces spontaneity. Partnering with Fitzroy, he is selling unisex fragrances from a spray-painted van around Amsterdam after stores close, allowing shoppers to buy last minute gifts. Perfumes are wrapped on the spot in handwritten paper, to reflect the brand’s ‘Own Imperfect’ philosophy, celebrating last-minute romance, and rebelling against polished perfume conventions.
ASDA | Lucky Generals
Asda got customers flirting, inviting them to grab a red basket if they are open to meeting someone new. While Lucky Generals released a Valentine’s Day film promoting romantic ready meals, also aligning with the brand’s ambition to translate dating app culture into real-life interactions. These simple, social-ready, and instantly shareable activations inject personality into grocery shopping and help spark connections in unexpected, low-cost ways.
Teleflora | The Wonderful Agency
Teleflora’s ‘Tele-flora’ transforms Valentine’s Day into interactive romance, with the installation of a floral phone booth which invites users to send candid messages. Each sender will receive custom bouquets and QR codes to share their heartfelt words. The campaign blends physical and digital experiences, encouraging memorable gestures of love.
OpenTable | 2045
OpenTable’s ‘Moments That Matter’ reframes reservations as meaningful experiences. Through cinematic vignettes, the campaign highlights that no one books “just dinner,” instead they book with the aim of creating memories. Using AI-driven production, the work balances human storytelling with international scalability, positioning OpenTable as the facilitator of life’s most memorable moments.
Moonpig | Global
Moonpig turned Tottenham Court Road station into a live love letter. Passengers uploaded messages and photos to appear across digital screens, spreading the slogan “Everyone Deserves a Moonpig.” Partnered with Heart, the campaign combined radio, social, and OOH to turn daily commutes into a joyful, user-generated celebration of love.
DoorDash | GUT Los Angeles
GUT Los Angeles reunites with DoorDash for its fourth Valentine’s Day campaign. ‘You Shouldn’t Have’ turns bad gifting into an ’80s power ballad-worthy spectacle. Built around the universal anxiety of getting the wrong gift, the film plays out various painfully relatable vignettes but uses humour and romantic ambiguity to confront the reality of dating today.
Accelerator Active Energy | Dolsten AI
Accelerator’s social-first campaigns, ‘Blind Date’ and ‘Toxic Taste Test’, see the launch of the brand’s new Citrus Freeze flavour, revealing that even red flags dates prefer Citrus Freeze. Developed with AI-first creative agency, Dolsten & Co., the social-first activations explore modern dating archetypes, while highlighting the drink’s transparent ingredients and functional performance.
Wasa | Forsman & Boderfors
Wasa’s ‘Go Hard on Love’ campaign helps gen z ditch breadcrumbing. Partnering with dating expert Sabrina Zohar and European influencers, the social-first initiative encourages clear intentions and commitment, using humour and wordplay to align crispbread clarity with romantic clarity this Valentine’s Day.
Specsavers | Golin
Specsavers’ ‘The Relationship Aid’ recasts hearing aids as couples’ devices. Golin London teases intimacy before revealing the Specsavers Advance 65, blending humour, social amplification, and expert voices to challenge stigma, while also showing the importance of hearing in developing and strengthening connection,.
Tennents | Leith
Tennent’s ‘Leathering England’ celebrates Scottish rugby on Calcutta Cup day. A bouquet of English red roses on a Tennent’s rugby tee is kicked by a Scottish boot, providing a visual nod to the camaraderie, fun, and chaos of Scottish rugby culture. Rolled out across social channels, the campaign showcases Tennent’s as proudly Scottish, socially savvy, and unafraid to mix sport, culture, and mischief.
Zales | Anomaly
Zales’ ‘Forever Sweethearts’ transforms infamous Sweethearts into 10,000 yellow gold charms with lab-grown diamonds. Sold out in 27 hours, the collection celebrates self-love and nostalgia with its surprise messages, and encourages self-gifting while reinforcing the brand’s ‘Own It’ platform to create a playful, memorable Valentine’s experience.
IKEA | The Secret Little Agency
IKEA Singapore’s Valentine campaign gets cheeky with puns and playful visuals, as couples are invited to celebrate love with practical bedding and home furnishing this season.
