Mumbai, February 27, 2026: Recognising Maharashtra as one among India’s high-growth supply markets for outbound journey, Thomas Cook (India) Limited, India’s main omnichannel providers firm, has launched its devoted Marathi Special Holidays portfolio and appointed acclaimed Marathi actor Subodh Bhave because the goodwill model ambassador for the Maharashtra market. The initiative debuts with particular Europe group departures designed completely for Maharashtrian travellers — reflecting the Company’s strategic concentrate on regional personalisation and deeper cultural join.
/filters:format(webp)/hospibuz/media/media_files/2026/02/27/img_3750jpg-2026-02-27-14-30-27.jpeg)
Maharashtra is a robust supply market, pushed by rising disposable incomes, world aspirations and a culturally rooted ardour for exploration. Maharashtrian travellers are identified to be discerning and research-driven — searching for thoughtfully crafted itineraries, high quality lodging, culinary familiarity and seamless planning when travelling abroad. Backed by a sturdy omnichannel community of 29 stores throughout Mumbai, Pune, Navi Mumbai, Nashik, Ahmednagar and Kolhapur, Thomas Cook India is strategically positioned to serve this sturdy and increasing market, with each depth and scale.
/filters:format(webp)/hospibuz/media/media_files/2026/02/27/img_3748-2026-02-27-14-30-27.jpeg)
The Marathi Special Europe Holidays are group excursions that seamlessly mix worldwide aspiration with regional consolation. Key highlights embody native Marathi-speaking tour specialists, curated Maharashtrian delicacies inclusions and the consolation of travelling alongside like-minded Maharashtrian travellers. Designed for multi-generational households, {couples} and teams of pals, the excursions provide immersive experiences throughout iconic European locations together with Switzerland, France, Italy and Austria.
“Maharashtra is a key source market for us, and we saw this as a significant opportunity to deepen our engagement with the Marathi traveller segment. With our strong omnichannel presence and extensive retail footprint across the state, we are well-positioned to serve this market with both scale and personalised service.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited
Our Marathi Special Europe Holidays have been introduced with a clear strategic intent — to cater specifically to the preferences of Maharashtrian travellers by combining global experiences with regional familiarity, from Marathi-speaking tour managers to curated Maharashtrian cuisine inclusions.
As part of this focused approach, we are delighted to have acclaimed actor Subodh Bhave on board as our Goodwill Brand Ambassador, strengthening our connect with Maharashtrian travellers across the state.”
